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As for morning programs, since they are based on 30-minute segments, they approximate the same results as any half-hour show, but with a major difference. The on-air personalities spend a great deal of time in banter and idle chats, so much so, that when an interview occurs, it is frequently cut off for ads to run. Further, they tell the viewers what will follow at the beginning of each half hour. What a total waste of time!
I have noticed that average run-time for ads has decreased, but that doesn't mean less time is devoted overall. It has actually increased over the past 10 years. The most annoying part of the change occurs when the same ad runs twice, with the second airing coming immediately after the ad that runs between the two. Advertisers must think that the audience comprises idiots with no capacity to retain information. If I am watching a program live, I handle the situation by reading a newspaper, doing household chores, working on a Sudoku puzzle, or some other diversion.
Television viewing has morphed into a mind-numbing experience over the course of my life. News programs no longer devote the entire program to hard news. Instead, they opt for pieces about social media, or famous people with no talent like the Kardashians. 60 Minutes is one of the few programs that still deals with hard news and traditional journalistic pieces. Anyone who wants in-depth reporting must subscribe to a newspaper or read articles online.
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tvisnotdead.com |